By Julie Weed – Forbes.com
The timing could not have been worse. On March 1st, 2020, Colorado-based start-up Remedy was launching its first-ever line of hemp-based sports performance products at the US Open Paddle Tennis tournament.
Within a few weeks Covid shut the country down.
Suddenly there were no stores to set up the displays that would introduce Remedy+ to the company’s target consumer, “country club athletes – people in their forties that still want to compete,” said company co-founder Tom Kurz. The natural place for a pivot would be to online advertising he said, but the major social media and advertising companies like Facebook and Google, don’t allow any CBD brand advertising, even of hemp-based products which contain none of the psychoactive ingredient THC found in close cousin marijuana.